Allow me to introduce to you the readers of the Star Observer, Australia’s oldest and only independently audited gay and lesbian news publication.
A very important thing to remember about the gay community – when you advertise to the gay market you are telling us that you don’t mind how we were born. In return for this, you get OUR LOYALTY to your company’s brands, products and services.
Our readers value our advertisers as they know that 100% of our profit from your advertising goes back into their community through support of such entities as the AIDS Trust, Victorian AIDS Council, the Bobby Goldsmith Foundation and Twenty10 to name a few.
Our readers are aged between 23 and 50 years. In the most part they are higher than average income earners ( > $58K ) who hold management positions within companies – in fact 20% earn more than $100k per annum.
Star Observer readers love to travel the world or take a trip just down the road for a weekender with friends or their partner. Desiring the finer things in life that come from a high disposable income, they want to know where to find the best and the latest gadget. They’re up-to-date on the latest music, fashion, food, travel and technology trends.
The community for many has become their adopted family and as a result people are very passionate about their community and community issues. They hold strong progressive views, and have a focus on human rights issues.
They are trendsetters; possessing large networks of friends and family, resulting in an incredible word-of-mouth. If we are not talking about your product or services then the chances are we are talking about your competitor’s.
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