Pop prepares to welcome a new princess

Queensland producer Hayden Bell discovered and signed The Veronicas. Now he has his eyes set on Swedish superstar Emilia de Poret, who is launching her international career in Australia and looking to the gay community for its musical support.

The blonde bombshell will release her platinum selling hit Pick Me Up this Saturday. It just happens to be produced by international DJ Stonebridge.

Unlike many European artists who take on the music charts, de Poret prides herself on not fitting the so called Euro-trash mould and certainly doesn’t want to take the usual Swedish path to the Eurovision stage -” not that it’s a bad thing.

Eurovision is a very big thing in Sweden. You might not want to win it, but it all depends on what your goals are as an artist and your music style, de Poret told Sydney Star Observer.

My music is not Euro pop. I think it has a more American vibe to it with a more urban edge. My music is strong pop melodies over lots of beats and has real life elements embedded into the lyrics even though it can be commercial at times.

De Poret is the first Swedish artist to have an album produced by songwriter and producer Arnthor Birgisson, the man responsible for many of the hits produced by artists like Jennifer Lopez, Enrique Iglesias, Shayne Ward and Janet Jackson.

Birgisson and de Poret were childhood friends, having attended the same music school in Stockholm. They started recording demos in their basement when they were in their early teens.

Her voice is incredibly easy to work on, it is like a musical instrument that’s so sure in its tune,
Birgisson said of his muse.

Emilia is both classic and ultra-modern in her personality, which is reflected in the sound we have created together.

When she’s not showcasing her talent, the self-proclaimed high fashion diva is getting lost in her love for Australian designers like Bowie, Michelle Jank, Ksubi, Willow, Nicola Finetti and Oxford Street label
Masterslave.

De Poret admits that she has a soft spot for the gay and lesbian community -” she’s even considered a modern gay icon back in her home country.

The gay community are the best audience you can ever have as they are so embracing. I’ve performed in many gay clubs back home and I can’t wait to perform at an Australian club, she said.

In Europe de Poret is known as the Countess of Pop because her husband, Amaury, is a count from a French aristocratic family.

I feel my duty as the Countess of Pop is a combination of bringing good quality music to the masses, and giving people a touch of glamour. But at the same time, if you meet a real countess who is born into a family, they are very different from me, she said.

They [the aristocracy] had a heart attack when they saw me for the first time. We went to this introductory cocktail party for my husband’s parents’ friends and it was a set-up.

My husband wanted me to wear something really hot. I put on tight leather pants, high heels and a winter top ­-” feeling fabulous of course.

When we ente-red the room, they all had long names and I had to kiss them on the hand -” I felt so out of place. It was a bad and funny start but I’ve won them over now.

But while she is in Australia, de Poret has no intentions of playing royalty. She just plans on rolling up her sleeves and slogging her way up the Australian charts and, hopefully, into our hearts and clubs.

info: For more details on The Countess of Pop head to emiliadeporet.com.