Melbourne radio station JOY 94.9FM is hoping Sydneysiders will listen in to its annual radiothon this weekend.

The station has its eyes firmly on the Sydney market as pressure mounts for a fulltime gay and lesbian radio station in the city.

More than $30,000 worth of prizes will be up for grabs for people willing to become members of the station.

The campaign starts Friday June 12 and runs on air to Sunday June 21.

Prizes include a Virgin Blue holiday to LA; assorted goodies from Apple computers including a Mac Book, iPod touch, Vers iPod speaker system and laptop bag; a Tivoli music system from Audio Dynamics; a Ross Watson limited edition print; and the entire FQ films DVD catalogue from Beyond Home.

info: Listen in at www.joy.org.au

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