‘Darlinghurst’ will soon be the word on every interstate traveller’s lips, if the Darlinghurst Business Partnership has anything to do with it.
The DBP has secured a deal with Events NSW to see Darlinghurst promoted as a destination in its own right during the Crave festival in October.
They have secured the rights for local businesses to have their wares promoted, free of charge, to customers who fly on Virgin Airlines over the next three weeks.
“Tourism NSW recognises the Darlinghurst environment as a precinct in its own right,” DBP president Andrew Duckmanton said.
“The [Crave] idea is to make Sydney somewhere the domestic visitor market comes to. This is going to be a great way for us to show off that we’re a precinct in our own right to start putting us on the map for tourists and visitors. As people come to Sydney they’re going to start thinking about this area, and not just about the nighttime economy, but people will start realising that it’s got more.”
Businesses that have not yet registered their interest in the Crave festival should contact the Darlinghurst Business Partnership. Applications to advertise on Virgin flights have closed, but Duckmanton said there will be opportunities to promote your business during October.
info: Contact Andrew Duckmanton
on 0417 340 003.