If a hot man with a banana approaches you this weekend at Sleaze, don’t be alarmed, or think there’s a new fetish sub-group — it is all part of ACON’s fresh look sex-education campaign.
The Slip it On campaign, launched yesterday morning at Martin Place, aims to promote condom use with fun Andy Warhol-inspired logos applied to a range of fashion products, as well as appearing in the usual poster format.
International sportswear label teamm8 has already adapted the logo, designed by local creative agency Frost Design, into a range of products, and other high-profile brands are lined up to come on board as the campaign progresses.
“We always need to reinvent our safe-sex messages to ensure they remain relevant, engaging and effective,” ACON CEO Stevie Clayton said.
“One of the key strategies for HIV prevention is developing and maintaining a culture that supports safe sex. This is particularly important for young gay men who may not be familiar with the risks of unprotected sex or who perceive condoms as lacking in cool factor.
“With this campaign we’re trying to make condom use more appealing and get that message into gay men’s homes by cross-promoting safe sex with popular and fashionable brands.”
Teamm8 will have models attending this weekend’s Sleaze Ball and the Bananas in Cabanas pool party at The Ivy, handing out bananas and condoms.
Slezae revellers will be able to get involved with the campaign by having their photos taken with a banana at the official Slip It On photo booth.
info: These images, along with important safe-sex information and other promotional material will all be featured at the campaign website: www.acondom.org