A backflip on same-sex marriage by Prime Minister Julia Gillard would boost her in the polls, PR and media crisis management company Harry M Miller Group CEO Lauren Miller Cilento told the Star Observer.

“Legalising same-sex marriage is something people really care about – it’s about human rights, it’s about equality. It is actually a game-changer, so I don’t think anybody is really going to care if she backflips on it,” Cilento said.

“Half her Cabinet, I believe, already support it.

“It doesn’t matter if you’re changing your mind if you’re making the right, wise and informed decision.”

Cilento made the comments following an appearance on ABC TV’s Gruen Planet where she told host Wil Anderson that if there was one thing Gillard could do to reconnect with voters it was to legalise same-sex marriage.

“I think what she needs to do, for the Australian stage and the international stage, is legalise gay marriage,” Cilento told Anderson.

“If she says, ‘I’ve looked at this wrong, I’m prepared to backflip, and I’m going to lead my party into a new era,’ then she’s immediately on the world stage as a leader who’s stood up and I think that ticks a few boxes in her spin, branding, position, and future voters. I think that’s a biggie.”

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