LGBTI athletes sponsored by sportswear giant Adidas will not need to worry about losing their endorsement deals if they come out.
Last week the company’s chief financial officer Robin Stalker has said they would not fire anyone who was LGBTI or an “endorser”.
Stalker said Adidas will include a new clause in its contract that if an athlete reveals they are LGBTI, they will not be fired when he made the announcement at a panel featuring out athletes including rugby player Keegan Hirst, boxer Nicola Adams and soccer player Casey Stoney.
The clause reads: “Adidas acknowledges and adheres to the principles of diversity, as this is a central part of the Adidas group philosophy. Therefore Adidas warrants that this agreement will neither be terminated nor modified in case the athlete comes out to the public as a member of the LGBT (lesbian, gay, bisexual and transgender) community.”
In 2014, Adidas recruited Olympic diver Tom Daley to be the face of their NEO label only a couple of weeks after he publicly he revealed he was in a relationship with another man.