Adidas: LGBTI athletes protected from discrimination

Adidas: LGBTI athletes protected from discrimination
Image: In 2014, Adidas recruited Olympic diver Tom Daley to be the face of their NEO label only a couple of weeks after he publicly he revealed he was in a relationship with another man.

LGBTI athletes sponsored by sportswear giant Adidas will not need to worry about losing their endorsement deals if they come out.

Last week the company’s chief financial officer Robin Stalker has said they would not fire anyone who was LGBTI or an “endorser”.

Adidas will also protect the rights of its athletes no matter where they’re from or if their home state or country does not have laws preventing people being discriminated against based on their sexuality.

Stalker said Adidas will include a new clause in its contract that if an athlete reveals they are LGBTI, they will not be fired when he made the announcement at a panel featuring out athletes including rugby player Keegan Hirst, boxer Nicola Adams and soccer player Casey Stoney.

The clause reads: “Adidas acknowledges and adheres to the principles of diversity, as this is a central part of the Adidas group philosophy. Therefore Adidas warrants that this agreement will neither be terminated nor modified in case the athlete comes out to the public as a member of the LGBT (lesbian, gay, bisexual and transgender) community.”

In 2014, Adidas recruited Olympic diver Tom Daley to be the face of their NEO label only a couple of weeks after he publicly he revealed he was in a relationship with another man.

You May Also Like

7 responses to “Adidas: LGBTI athletes protected from discrimination”

  1. TOM MCDOWELL has identified the NEW Testament’s only message. Jesus’ message of unconditional love is totally ignored, preachers have replaced it with blind hate , intolerance and ignorance of other citizens rights besides their own. More companies have to address intolerance or the LGBT money will be spent at your competitor’s stores and businesses. The talent will find jobs in a non-hostile atmosphere. I worked on Wall Street and retention was important to the Board Of Directors. People who make money for your company are critical assets no matter whom they LOVE! Get over the 17th century bigotry. Today’s young people can see thru the biblical hypocrisy, especially Leviticus lines mixing fibers, what foods to eat. Ya can’t cherry pick the lines you like. Why only 4 apostles who could write any way? So much was culled out of the Christian bible at the Council Of Nicea to give us a jumble of MAN’s words, not the writings inspired by the Almighty.

  2. In America,The US Supreme Court has spoken on marriage and abortion. Law is settled and no clerk nor govt official is ABOVE the law. Judaism had wives PLURAL, and concubines to satiate the patriarch in the first 5 books of the bible. The bible was cobbled together including and omitting works on an almost whimsical basis. The bible is riddled with murders, the man on man love story of David and Jonathan blessed by God almighty. Hypocrisy of the book of Leviticus, how cherry-picked passages of the book are selected and used to preach a hate message, Jesus’ message of unconditional love is totally ignored, preachers have replaced it with blind hate , intolerance and ignorance of other citizens rights besides their own. One or more religions are Never more powerful than an individuals beliefs. The laws protects our privacy from intrusive government pushed by religious zealots who can’t respect my religion or privacy nor freedom of association.

  3. Sally, I think terms, illogical, theologically incorrect, and lacking a “christain” value of compassion.
    They are a small group who “blackmailed” themselves into a minor, very minor but noisy role;, most major religions will have nothing to do with them.
    They are the legacy of a Howard mistake.
    They will disappear and no relevancy to real society; especially one that values compassion, logic and free speak, let him shout loud to show how unfounded his logic is. Marriage between a “man and woman” was entered into the Australian Marriage Act during the Howard years.

  4. This is one crazy debate here in Australia! We as a society can not move into the 21st century on marriage, telecommunications, transport and children’s rights to be recognised and protected, regardless of a parents sexual orientation!

  5. There is no hatred, bigotry or discrimination to uphold the millennia-old understanding that marriage is solely between a man and a woman. History has held this view for a reason – it is the only way that civilizations can thrive and be prosperous. The family unit is vital to how society functions and when it is distorted or changed, so does society. Already, heterosexual children are told not to use the terms “boy, girl, him, her, mummy, daddy, etc” because these terms are gender specific and oppose the same-sex/transgender identification – so heterosexual people (from a very young age onwards) are impacted in thousands of ways by the same sex marriage re-definition. Plus all heterosexual marriages change from being recognised as “married to a member of the opposite sex for life” to “someone I am temporarily having sex with” which, for me, would be insulting if I was in anyway assumed to be married just for sex or to another man. So every time I say the words “I’m married”, my marriage is being damaged by the re-definition of marriage.

    The Rome Empire that had rampant hedonism and debauchery in the 1st-3rd centuries were not Christian (they killed Christians for sport in the “circuses” where lions would eat Christians) and the Emperor Constantine turned to Christianity as a way out of the horrors going on in the Roman society. So there is a perfect example of how we must also avoid the same horrors of rampant hedonism and debauchery by following the Christian teachings. In other words, we can be “saved from ourselves”. The ACL are highlighting the unfair and dishonest name-calling and dirty political tactics used by the same sex lobby group to silence their critics and shove their agenda down our throats. This will be highlighted a thousand times as the same sex lobby group continue with their dishonest bully tactics and prove the ACL to be true over-and-over-and-over again.

    • Dear Neil, I’ll do what I want to do without the ACL (or yourself) having the gall to trespass & comment on my existence… Get on with your own life, & hope you find all the happiness in your own biblical dreams – There’s little chance we’ll ever meet again!

    • Neil, 1. I don’t see how children learning a different terminology ‘impacts’ them in ANY way.
      2. I have no idea where you get the belief that gays marrying means your marriage is just about sex. There is something very sick and wrong with you if you even think that it means that. It means NOTHING of the sort, and hope for you that the ACL don’t run with that argument because they will be LAUGHED off the debate stage. Homosexuals marrying, which is NOT temporarily, do you even understand what marriage means? makes your marriage no more about sex, than your marriage makes theirs about sex. You haven’t even said WHY you think that, where is the proof? Just more dirty and absurd tactics from the ACL which will, thankfully, be LAUGHED at, and cause them to lose the argument. I feel sorry for you because you don’t understand how bizarre, warped, and deeply unhinged your comment is.