Anti-gay activists go crackers over ad for crackers

Anti-gay activists go crackers over ad for crackers

A US food manufacturer that produced an advert featuring a same-sex family has hit back at the commercial’s critics.

The ad for Nabisco Honey Maid crackers features a number of representations of modern American families with the slogan “this is wholesome”.

The families portrayed included a father in the military, multi-racial parents and two gay dads. It was the latter depiction that caused most of the controversy.

One Million Moms, an offshoot of conservative organisation the American Family Association, condemned the ads as normalising sin.

“This commercial not only promotes homosexuality, but then calls the scene in the advertisement wholesome… There is concern about the way this ad is pushing the LGBT agenda, but an even greater concern is the way that they are changing the meaning of the word ‘wholesome,’” the group said in a statement.

A boycott of Honey Maid products has also been organised.

However, the brand’s owner, Mondelez International — which also produces Cadbury chocolate and Vegemite spread — seemed far from kowtowed by the controversy.

In fact, the company produced a video in response to the negative comments that is also seemingly designed to infuriate the naysayers even further.

In the new ad, two artists are surrounded with print outs of negative comments about the ad found on Facebook and Twitter, including remarks such as “disgusting” and “do not approve”.

These are then rolled up and fashioned into a sculpture that reads “love”.

Meanwhile, clips from the original ad, including the dads with their son, are repeated.

Watch the latest Honey Maid ad:

Mondelez said they received 10 times as many positive comments about the campaign than negative.

The original advert has now been viewed online over five million times while the follow up video seen by three million people in just three days.

The ‘Boycott Honey Maid’ Facebook page only has 442 likes.

Watch the original ad that started it all:

 

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One response to “Anti-gay activists go crackers over ad for crackers”

  1. NOT LOVE PERVERTED SEXUAL DESIRE
    There is no problem with those of different color. They have not got a choice and have every right to be proud of the color the Lord gave them.
    Perverted sexual desires on the other hand are a choice. Now if you are going to back one kind of perverted sexual group, then I would have to assume your next commercial will be with the Gay priest with young children. Or Adults sitting after a night of sexual activity with a dead person, or a rape victim. Discrimination is something you should be concerned with, if you are willing to accept one group of sexual perverted acts “because they was born with the desires” then you need to make sure you are supporting them all!

    America has failed the children, same gender sexual perverts raising children is the worst kind of child abuse and I have two nephews I can prove this point!