India’s first lesbian ad goes viral

AN Indian online advertisement that features a lesbian couple has clocked up more than 1.5 million views on YouTube and millions more on Facebook after it was released on May 28.

The ad for “contemporary ethnic apparel” label Anouk, titled The Visit, shows two women who live together dressing up for the day as they chat about meeting one of the partner’s parents for the first time, what to wear and their love for each other.

Avishek Ghosh, one of the people behind the agency that created the ad, told the Times of India that: “We tried to avoid the stereotypes associated with gay people. There was no one woman looking more masculine or feminine in the film. We tried to give it a candid feel like it is any other couple being apprehensive about meeting the parents.”

Watch the video: