ACON launches colourful new look

ACON launches colourful new look

Yesterday ACON stood for the AIDS Council of New South Wales. Today ACON stands for, well, just ACON.

The abolition of the organisation’s full name is one of a range of changes brought in by a brand new identity in recognition of the organisation’s broader focus.

Designed at a cost of $20,000, the new, curved logo features a range of modern, eye-catching colours including lime green and shocking pink.

ACON president Adrian Lovney said the change reflected the organisation’s changing role in the community.

“Our current name and logo are more closely linked to us being an AIDS Council, despite the fact we now do a broader range of work – from sexual health to alcohol, rural vulnerability to domestic violence,” he said.

“This announcement is about enabling our visual identity to catch up with the changes we started making several years ago.”

Lovney said the new slogan, “Building our community’s health and wellbeing”, aimed to reinforce the broader message.

Lovney said the redesigning and repositioning of ACON was done by the Mainspring design agency at a substantial discount.

He defended the $20,000 outlay as money well spent to secure and grow the organisation’s future.

“The change represents a minimal cost in ACON’s total annual budget – less than 0.3%,” Lovney said.

“If it helps us attract more funding to do work around STIs, drugs and alcohol and same-sex domestic violence, then it’s excellent value for money.

“All professional organisations have to spend money in order to ensure they are relevant and market themselves effectively to the members of their community – our new visual identity is no different.

“We would now describe ourselves as a health promotion agency based in the GLBT community, with a central focus on HIV/AIDS.”

ACON will steadily introduce its new branding, removing and replacing current promotional posters and material as it reaches its use-by date.

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