Tourism Ireland has won the award for the most creative advertisement in the official 2007 Sydney Gay and Lesbian Mardi Gras festival guide.The organisation won the inaugural B&T and New Mardi Gras Creative Award for an advertisement featuring an image of a rainbow flag with the words Gaylic: Your very own Ireland.The Sydney Star Observer-sponsored award was worth $8,370 and included advertising space and tickets to the Mardi Gras festival.The creative award encouraged advertisers to submit more lively and colourful Mardi Gras campaigns.

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