Irish campaign takes creative award

Irish campaign takes creative award

Tourism Ireland has won the award for the most creative advertisement in the official 2007 Sydney Gay and Lesbian Mardi Gras festival guide.The organisation won the inaugural B&T and New Mardi Gras Creative Award for an advertisement featuring an image of a rainbow flag with the words Gaylic: Your very own Ireland.The Sydney Star Observer-sponsored award was worth $8,370 and included advertising space and tickets to the Mardi Gras festival.The creative award encouraged advertisers to submit more lively and colourful Mardi Gras campaigns.

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