The 2010 (Darlinghurst and Surry Hills) Business Partnership wants you to shop local if you love the lifestyle of the neighbourhoods around Oxford St.

The Shop Local campaign, funded by the City of Sydney, is an initiative of the 2010 Business Partnership and has just one aim and objective — to encourage people to shop local.

2010 Business Partnership president Lawrence Gibbons told Sydney Star Observer that Darlinghurst and Surry Hills comprised one of the best trendy urban precincts in Australia.

“When you get out into the neighbourhoods and walk down Crown St or Stanley St if you go to Darlinghurst Rd or Victoria St, or if you’re partying on Oxford St, you discover that we really live in one of the best places in the world,” Gibbons said.

“We’re encouraging locals to support local business here, to spend money in local small businesses and to get out of the big evil shopping malls that seem to dominate a lot of the retail experience in Sydney.

“I think you either use it or you lose it, and if we don’t go out and support the gay-owned businesses on the strip, if we don’t celebrate the diversity and range of businesses that are there, then they dry up and evaporate and we find ourselves living in a very dull and sterile town.

“Sydney is one of the best cities in the world, and Darlinghurst is one of the world’s most identifiable gay districts and it’s the retail and entertainment mix that’s the backbone of that.”

The campaign is being supported by Shop Local banners positioned along Oxford St, by advertising in local media, and through the www.Love2010.com.au website which profiles the area’s many quirky and unique businesses.

“People are excited about this. There’s rightly been a lot of griping and complaining about all that has gone wrong in the precinct and this is the response,” Gibbons said.

“I think people are happy to see the Business Partnership doing something positive in marketing the precinct with a positive feelgood message.”

And if Gibbons has his way, you’ll never want to go anywhere else.

“There is no reason to leave the precinct, at any time of the day or night,” he said.

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