An anonymous donor, who approached AME Director Rodney Croome at the organisation’s annual Equality Dinner in Sydney on June 7, pledged $10,000 to the lobby group if they raised the same amount on their own by the end of June. After an extensive social media campaign AME succeeded with less than an hour to spare, crossing the $10,000 mark after 11pm on Sunday, June 30.
Croome said the money would go towards letterboxing key electorates, print and TV advertisements and community events.
“With Labor and the Coalition recently preventing a fresh marriage equality vote and the Coalition putting off any consideration of a conscience vote until after the election, we need to be ready for what is going to be a gruelling couple of months for marriage equality in Australia,” Croome said.
While the federal election is currently scheduled for September 14, the date could be subject to change following the return of Prime Minister Kevin Rudd.