Pride posts small loss
Pride March Victoria has released its 2011 annual report, which details a small loss for the financial year and plans for follow-up events.
Total income for the year ending 2011 was $106,892.84 — up from $89,752.15 on the previous year. Expenses increased from $77,456.46 to $111,380.43. This resulted in a loss of $4978.01.
Current outstanding amounts from sponsorship and site fees total $12,097.00. With all outstanding monies allocated, the net surplus for Pride March Victoria 2011 would be $7118.99.
This year’s Pride March saw some late logistical changes — including fencing of the entire area — which, combined with a $7000 reduction in total sponsorship revenue, meant some challenges in ensuring financial stability for the organisation. A large increase in bar sales helped curb some of the potential problems, however.
The report noted that in debrief meetings with Parks Victoria, Victoria Police and the City of Port Phillip, the overwhelming concerns with the march were those regarding security and its effectiveness on the day.
The Peel Street Pride Fair broke even despite poor weather on the day. Pride March Victoria stated in the report that it will further develop the fair.
Plans to reinvigorate the Great Aussie Bake-Off by holding an outdoor version have been shelved. The Pride Fair has instead taken over this focus.
info: To download the annual report, visit www.pridemarch.com.au
