FOXTEL will screen the 2010 Mardi Gras parade on the Arena channel on Saturday, February 27.
It marks the second successive year FOXTEL has presented the Parade coverage live. The 2009 Parade was a pay-per-view spectacular on the Main Event channel.
The new sponsorship announcement was a highlight at the launch, which also included confirmation of an array of stars coming to Sydney at Mardi Gras time, including singers Whitney Houston and George Michael, French superstar DJ David Guetta, director John Waters, author Sarah Waters and singer-composer Burt Bacharach.
“We are very pleased to have FOXTEL return for a second year as our official Broadcast Partner for the 2010 Season,” outgoing New Mardi Gras CEO Anna McInerney said.
“The move to Arena means the Parade will once again be seen by viewers right across Australia.
“Last year FOXTEL really showed what was possible in terms of packaging up the Parade into a compelling broadcast product. Their entertainment and production expertise added greatly to the experience on the Parade route as well as on screen.”
“FOXTEL is proud to continue to support such an iconic Sydney event as the Mardi Gras Parade and to be able to offer people all around Australia the opportunity to experience the emotion and entertainment via our live coverage on Arena,” FOXTEL’s executive director of television and marketing Brian Walsh said.
“With the emphasis on fashion, beauty, design and gossip as major themes within its schedule of great reality, drama and talk programming, the Arena channel is a great home for the Mardi Gras Parade coverage.”
info: For full Parade details visit www.mardigras.org.au.