In the US, pectoral implant surgery has increased in popularity, with a 203 percent increase in procedures in 2008. Silkwood Medical offers the procedure in Sydney.

For men with a pigeon chest, asymmetry or musculature that does not respond well to exercise, Sydney plastic surgeon Dr Benjamin Norris advises this relatively simple day surgery is generally a lot less trouble than most patients anticipate.

This is a procedure which is being requested more often -” and not by celebrities, but by regular guys who want to look and feel their best, he said.

Pectoral implant surgery is generally sought by men who are fit and in good physical condition, and feel the shape of their chest is letting them down or perhaps not responding to exercise as well as they would like. The surgery requires a thorough evaluation of the entire physique -” how the chest relates to your overall body shape is critical to a natural-looking outcome.

The implants come in a variety of sizes and shapes. A natural-looking result can be achieved in experienced hands. Cost normally starts at $10,000.

Once we determine exactly what the patient needs, we choose an implant that suits him. I encourage patients to take a couple of implants home and try them out under their clothing to ensure the best choice, Dr Norris said.

This procedure delivers immediate, permanent and predictable body enhancement -” a chest with definition, firmness and a natural appearance, even when the overlying muscle is flexed and relaxed.

info: For more details visit or phone 1300 7455 9663.

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