It’s true, underwear is on the rise for women, but things down under for men appear to be different in more ways than one.

The new face of Bonds, Tyler Atkins, is not only pleasing the likes of Paris Hilton with his new promotional pictures, he is also likely to get a rise out of the gay men.

The new men’s short is well shorter than usual but the concept make us guys look sexier, cooler and still very comfy. The short is all about showing off the boys at their best.

The low slung waistband cheekily perches down below with bold Bonds branding. The wider elastic waistband won’t cause a stir – it is super soft against the skin making the short easier to wear and less irritating.

The short is available in river blue, blackberry, rockstar black, zest, legion blue and nature.

For stockist information, phone 1800 054 321.

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