Ke$ha already has a lot of strings to her bow – pop star, songwriter for hire and clothes horse – but the diva is now branching out into watch modelling.

The We R Who We R singer is the new ambassador for Casio’s Baby-G line of watches and showed off eight of them during a recent photo shoot.

K$ explained her watch obsession as follows: “My schedule’s so tight and so crazy, and if I go get lost on a mountain or I’m writing a song, sometimes I lose track of time!”

She certainly has a lot on her plate with a new remix of her top 10 hit Blow featuring rap sensation B.o.B about to drop and news that The Harold Song has been selected as the third single from her platinum smash Cannibal.

Watch Ke$ha re-define elegance in her Baby-G photoshoot below.

Via Just Jared.

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