Black socks – they’re an uninteresting but often essential piece of clothing.

But scrambling through the sock drawer for a pair that isn’t holey or faded gets annoying, and shopping for them is just another chore.

So a new Australian gay-owned and operated company has come up with the answer – black socks ordered online and delivered straight to your door.

“Our research showed that there are thousands of Australian males who really couldn’t give a rats-eye about buying black socks”, black socks online founder Ed Commander said.

“But for work and smart social do’s they need ones that are comfy, aren’t worn to a thread or full of holes.”

Imagine never having to shop for black socks again but always having a smart pair in the sock drawer.

Subscribers get a quality new pair of black socks, perfect for work and “smart” shoes, delivered straight to their home every seven weeks in a groovy little black box. And because a fresh pair is delivered every seven weeks, customers know they are always going to have decent socks to wear.

And a sock subscription makes a great, novel gift.

info: You can get this brilliant hassle saving service for just $49.95 a year. As the name says, it’s all online at

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