Stud Me Up is a gay pride wear brand with a shop on York Street, Sydney and an online store, shipping domestically and internationally. The brand brings out four collections of the sexiest gay clothing each year and all products are one-offs. Because of their exclusive there today, gone tomorrow products they encourage their consumers to express themselves and purchase. Their products include: harnesses, underwear, jockstrap, club wear, pride wear, fetish wear and clack fans.