The Speedo versus boardshort debate has long loomed our beaches, watering holes, swimming pools and even the odd foam party. It seems the trends in our swimwear very much depend on what the cutting edge crazes in America and the chic looks in Europe are.

Throughout my travels and studies of beach fashions, I’ve noticed two key trends -“ the Europeans like to get keep it traditional with the sexy Speedo and American designers look at the boardshort.

But things are changing -“ especially on the Aussie front. Beachgoers are mixing both styles together to form the vibrant trunk or the popular surf shorts, evident in brands like aussieBum, Calvin Klein, Ed Hardy, Iqoniq and Billabong.

aussieBum is shaping up to be the gay men’s choice with a range including uniquely shaped trunks and sexy Speedos, all designed with bright camp colours and available in a Wonder Jock format … so you don’t have to worry about the cold.

Iqoniq is a boutique brand with a high fashion edge. Their swimwear comes in simple colours ideal for the conservative but fashion-conscious beach lover.

If you like that butch and bling look on the sands then look no further then Ed Hardy. Think simple designs in the garment but with electrifying patterns of skulls and roses.

For men who like simplicity and sophistication in a designer brand, the trusted Calvin Klein is as reliable as ever. The light blue surf shorts are to die for and the quality is still among the best.

And finally, there is nothing more Aussie and likeable than Billabong. It’s best suited to the surf boy or beach bum with a conservative approach to swimwear. This year’s summer garments are eye-catching and will create interest on the beach.

Next time you want to buy a swimsuit, it’s important to find something that suits your body shape and you feel comfortable in -” there’s no point wearing something that you can’t work.

aussieBum: or 9560 2626
Ed Hardy:
Calvin Klein: (03) 9869 8107.
Billabong: (07) 55 899 829

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