BMW head designer, Chris Bangle, and his team’s design concepts were seen as radical in the past. The first was the current 7 Series featuring its elevated boot lid, a styling cue that has been taken up by other car marques since, including Mercedes Benz. This, and other new styling approaches, shocked the automotive world at the time. Now this vision is seen as genius, with BMW growing market share ever since.
The new BMW 3 Series coupé has been completely redesigned for

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