ACON launched the second wave of its Glam Reaper campaign this week, just in time for Sleaze Ball.
ACON CEO Stevie Clayton said while the original campaign had a profound impact on creating awareness of HIV, it also came out at a time when we knew little about the disease.
HIV campaigns have evolved significantly since then as has our understanding of HIV and the communities affected by HIV, she said. We now know that gay men and people with HIV are not the problem -” they are part of the solution.
This campaign uses humour to help people understand that while our knowledge of and attitudes towards HIV have come a long way, some things have stayed the same.
info: View the Glam Reaper video on our website, www.starobserver.com.au.