New Mardi Gras has signed a new sponsorship agreement with long-time New Mardi Gras supporter, Sir Richard Branson’s Virgin Blue Airlines Group.

The new four-year agreement, designed to target growth in visitor numbers to the annual Mardi Gras Festival, will see the airline assist in promoting the event across a growing network now spanning 28 Australian cities and towns and 13 international destinations.

“Mardi Gras is an amazing, spectacular, international celebration and across our network our team understand the significance and importance of it,” Virgin Blue Airlines Group  media manager Heather Jeffery said.

“Many of our Virgin Blue team members have had enormous fun supporting Mardi Gras for the past three years. With our expanding network, we look forward to bringing more international and local visitors to experience the colour, creativity and community which underpin this iconic Sydney event.”

Outgoing New Mardi Gras CEO Anna McInnerney said she was pleased to have V Australia return as a festival sponsor.

“We have a very clear goal and that is to make the Sydney Gay & Lesbian Mardi Gras the world’s number one gay event for the benefit of locals and visitors alike. This partnership will help us get the message out to a much bigger international audience,” she said.
“It demonstrates the value Virgin sees in the partnership it has had with New Mardi Gras over the last three years, while the addition of V Australia will mean expanded support in international markets.

“Through this exciting new partnership, patrons will be able to access a range of great flight options through Virgin Blue, V Australia and Pacific Blue.”

“We will be encouraging people to fly with New Mardi Gras-friendly airlines and Virgin Blue and V Australia’s booking facilities will be easily accessible via the New Mardi Gras website so that patrons can easily find flight prices and times for their trip to Sydney.”

In August, Events NSW research showing that Mardi Gras generated almost $30 million in new money for the state.

© Star Observer 2022 | For the latest in lesbian, gay, bisexual, transgender, queer and intersex (LGBTIQ) news in Australia, be sure to visit starobserver.com.au daily. You can also read our latest magazines or Join us on our Facebook page and Twitter feed.