Twenty10 gets a revamp

There was extra cause for celebration at this year’s Claire’s Kitchen fundraising event for Twenty10 as the organisation launched a new-look website and logo.

Based on suggestions made by clients, the design uses fingerprints to spell out Twenty10 above the slogan -˜A place to be you’. It attempts to express an idea of personal identity, Twenty10’s acting executive officer David Moutou said.

It started as a process of making sure that people out in the world understood what it is that Twenty10 does, and making sure that the way we present Twenty10 reflects what the organisation is today, he said.

The idea for the logo came from discussions with young people. We wanted to express the idea of identity and things like rainbow flags and pink triangles weren’t really working for us and young people.

Moutou said the new website was paid for via a sponsorship deal with Virgin Mobile.

It’s an opportunity for us to provide more current and relevant information to not just young people but to all of Twenty10’s stakeholders, which includes parents, donors, volunteers and community workers. An improved website is going to help us be a better resource for others, he said.

info: For more on Claire’s Kitchen and Twenty10 email [email protected]