Victorians will be the first to see Australia’s “groundbreaking” anti-homophobia TV and social media campaign worth $50,000 in the coming weeks.

The No To Homophobia campaign features everyday situations of low-level homophobic, biphobic and transphobic harassment.

“You’d be loving this mate, wouldn’t you?” reads one of the promotional photos (pictured) for the campaign.

Commercials will appear on free-to-air television and Foxtel’s Aurora channel from late August.

A website will run alongside the commercials as well as Facebook, Twitter and campaign postcards to help spread the word.

The Also Foundation has led the initiative with community groups over the past 18 months as part of the With Respect Awareness Project.

Project manager Crusader Hillis told the Star Observer the campaign was groundbreaking.

“This is the first campaign which will be seen on mainstream TV and that is reaching out to mainstream Australians that is about homophobia, specifically about homophobic harassment,” he said.

“It’s also the very first campaign that is distinguishing homophobia from transphobia and biphobia.”

Hillis said he was incredibly excited about the launch after 18 months of work but he said it would rely on people to spread the word.

“It’s going to rely on people supporting this on social media to make the impact,” he said.

The Anti-Violence Project of Victoria, Transgender Victoria, Victorian Gay and Lesbian Rights Lobby, Human Rights Law Centre, Headspace and the Victorian Equal Opportunity Commission were all involved.

The Victorian Health Department provided $50,000 for the campaign which follows recommendations made from the 2010 With Respect report funded by the Victorian Justice department.

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