LAST week, news of the “not born gay” billboard erected on the side of a highway in the US state of Virginia sparked huge controversy on social media.

The billboard advertisement by not-for-profit organisation Parents and Friends of Ex-Gays and Gays (PFOX) showed two men, with the caption: “Identical twins: One gay. One not. We believe twins research studies show nobody is born gay.”

However, it has since emerged that the the model Kyle Roux is not only not a twin, but he is also openly-gay.

Roux, who lives in South Africa, reportedly said he was “shocked” to to find out his image was being used on the billboard.

The images were also reportedly taken a few years ago and belonged to a stock image company.

Speaking with South African NBC affiliate, Roux stated: “It just seems like there’s no place in today’s world for an organisation that is promoting [being gay] as being some kind of deviant or distasteful lifestyle, because I’ve lived my life openly gay and happy for my entire life.”

Watch the video: NBC12 – Richmond, VA News

© Star Observer 2017 | For the latest in lesbian, gay, bisexual, trans* and intersex (LGBTI) news in Australia, be sure to visit starobserver.com.au daily. You can also read our latest magazines or Join us on our Facebook page and Twitter feed.