After a chorus of praise for Melbourne’s 2011 Midsumma Festival, organisers will be turning their attention to Sydney during Mardi Gras this year to build on national attendance and recognition in 2012.

As well as critical acclaim from mainstream press outlets for many of the shows that made up Melbourne’s queer cultural festival this year, Carnival Day attracted a record crowd.

Organisers estimated 100,000 people gathered at Carnival’s new location on three levels along the Yarra River at Birrarung Marr in January.

Midsumma marketing and publicity manager James Findlay told the Star Observer that with this year’s festival nearly wrapped up, efforts have already begun to build on its success, including a stall at Mardi Gras Fair Day.

“Our trip to Sydney’s Mardi Gras will complete our roadshow initiative we started last year, where we visited Pride Fairday in Perth, Feast Picnic in Adelaide and SpringOUT’s Fair in Canberra,” he said.

“With record attendance to our premier events, record tickets sales and website hits this festival, we’re very excited about where we can take Midsumma next year – and we want the rest of Australia’s queer community to be part of it.”

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