A SMARTPHONE app for gay men to meet other gay men in China has reportedly garnered 15 million users in just two years.
Known as Blued, the app was created by Ma Baoli and three million of its total users are from outside of China.
Before he created the app, Baoli ran Danlan.org, a website for gay people to share experiences about the pressures of being gay in China, where it is still viewed as a taboo subject despite decriminalisation in 1997.
He had to keep the site secret from his co-workers at the police force, but eventually, they found out and informed him that he could not run a website that provided some income through advertisements while serving as in the police force.
As a result, Ma resigned to focus on his website, which soon led to the creation of Blued.
Like Grindr and other popular apps such as Scruff, Blued allows users to discover other gay men based on geographical distance.
The app also enables group chats, as well as providing information on the locations that conduct HIV testing and treatments.
Blued recently caught the attention of investors in Silicon Valley, and as a result Baoli said he hoped to expand it and perhaps launch a dating app for lesbians.
H/T: ABC News America