OPENLY-gay Academy Award-winning screenwriter Dustin lance Black has teamed up with Coca-Cola as part of its Crossroads campaign in Latin America to produce a short film that tells a coming out story between two teenage friends.

The short film, El SMS, is the latest pro-LGBTI publicity move by Coca-Cola, which faced protests and boycotts last year when it was a main sponsor for the Sochi 2014 Winter Olympics but failed to publicly criticise Russia’s so-called “gay propaganda” laws.

On YouTube, the short film is described as::

In this eight-minute film, a group of teen boys joke and tease each other in the usual high school way about girls, video games and such-like. Two of the boys are especially close buddies, but Rafael is hiding something from his friend Diego– he’s gay. When he leaves his phone unattended, Diego reads a text that surprises him. His decision to cover for his friend, and accept him for who he is, is what cements this true friendship. And, as Rafael points out, gay guys know all the pretty girls.

Watch the clip below, (press CC to turn on English subtitles):

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