SSO and LOTL launch new initiative

Sydney Star Observer and leading lesbian monthly magazine LOTL have teamed up to heighten the level of news coverage of Sydney’s girls scene.

A new monthly lift-out in SSO, to appear on the alternate fortnight to LOTL, appears for the first time this week.

SSO Publishing Editor Scott Abrahams said the new venture had many positives.

The combination of two market-leading products like LOTL and SSO has the potential to further enhance the lesbian community’s position in Sydney, he said.

It is a sign of the strength of the lesbian community in Sydney that it needs and deserves an even greater news coverage.

LOTL Editor-In-Chief Merryn Johns applauded the move, which signalled a maturing of Sydney’s lesbian community.

Sydney Star Observer is widely recognised among the Sydney LGBT community as being the preferred journal of record, and a reliable resource of what’s on and where we should direct our attentions and energies, she said.

It’s very exciting that SSO has welcomed LOTL’s interest in creating a lift-out section focusing on lesbian venues and events. The lesbian scene in Sydney is thriving, and it’s nice to extend that news beyond LOTL’s monthly frequency.

SSO has an additional readership who are not insiders to the lesbian scene, or who sometimes don’t access LOTL in time to inform them of their party options.

Our gay brothers increasingly enjoy going out with the girls, and this scene resource will mean they are also able to plan nights with their best girlfriends and make suggestions when entertaining friends from out of town.

Adding to this is the fact that we are serving our advertisers with a new space in which they can promote their events and make sure they reach the audience they desire. I’m old enough to remember the days when lesbians didn’t know where to go to meet other lesbians for a night out, and this is a sign that those days are long gone and the world of Sydney’s venues has truly become our oyster.

We intend the lift-out guide to become a regular feature in SSO, and feature fortnightly highlights of the lesbian scene, as well as offering the inside scoop from its leading promoters. Watch this space.