Small business and charity both look set to win out thanks to a deal signed between the Sydney Gay and Lesbian Business Association and the Sydney Star Observer.
SSO has become an official sponsor of the SGLBA, a move which will lead to stronger community networks and real cash benefits for small business owners who will be eligible for discounted promotions through the paper.
Charity will also win out, with both organisations pledging to match each other dollar for dollar with a donation to the Anti-Violence Project.
SGLBA spokesman Ed Commander said the partnership had been a long time coming, but it is a move that made sense.
Both parties have been looking at forming some type of relationship for some years now. There are natural synergies in relation to readership of the SSO and its community roots and the SGLBA’s demographic, which is corporate and small business employers and employees who want to be involved in the wider gay and lesbian community, he said.
We are looking forward to being able to provide our small business members with add-on benefits like advertising discounts as well as being able to donate monies to worthy gay and lesbian community charities.
SSO publishing editor Scott Abrahams echoed these sentiments, saying the partnership would lead to stronger community ties for both parties.
The SSO has a strong history and sense of commitment to recording the people, events and organisations which shape the GLBT community in Sydney and Australia, he said.
A partnership like this not only enables us to create strong ties with the business leaders from our community, but also helps the wider community as a whole.
Further details on the partnership will be published on the SGLBA’s new website, which will be launched at the organisation’s 26 August annual general meeting.
The SGLBA’s AGM and website launch will be held on 26 August at the Supper Club, 134 Oxford St, Darlinghurst, from 7pm. Tickets are $23 for members and $40 for non-members. RSVP: firstname.lastname@example.org.