A GAY couple has been used for one of the world’s most iconic jewellery brands in its latest advertising campaign for engagement rings.

Tiffany & Co’s US campaign titled “Will You?” photographed by German photographer Peter Lindbergh features two men who are not professional models, but who are in fact a couple about to marry.

It is the first time that the 178-year-old company has featured a gay couple in its advertising, as joining the growing list of companies embracing same-sex couples in their marketing.

A spokesperson for Tiffany & Co. told media outlets that: “Nowadays, the road to marriage is no longer linear… True love can happen more than once with love stories coming in a variety of forms.”


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