After a remarkably quiet start to her Run The World (Girls) campaign, Beyoncé has kicked the publicity machine into overdrive by providing album details in an interview with Billboard magazine, holding an exclusive listening party and dropping an extended preview of her long overdue video clip.
The highest earning woman in pop music opened up to Billboard about her soon-to-be-released fourth album, which has been given the rather practical title 4, describing it as experimental and risky.
“At this point, I really know who I am, and don’t feel like I have to put myself in a box,” Queen B told the magazine.
“I’m not afraid of taking risks – no one can define me.”
When asked to list the artists that influenced the 60+ songs she recorded for 4, Beyoncé named Fela Kuti, Earth, Wind & Fire, DeBarge, Lionel Richie, Teena Marie, Jackson 5, New Edition, Adele, Florence + the Machine, Prince, Muse and even Rage Against The Machine.
It might sound like an eclectic combination but that is the point.
“I love … mixing different cultures and eras – things that typically don’t go together – to create a new sound,” she explained to Billboard. “I can never be safe.”
A couple of bloggers have been lucky enough to get a preview of Bey’s brave new sound at a listening party being held in New York city overnight.
Click here to read one review of the five song showcase, which confirms the diva’s envelope pushing.
Those in attendance were also treated to an advance screening of Run The World (Girls).
A minute teaser of the Francis Lawrence-directed extravaganza hit the net shortly thereafter and it would seem that the wait has been well and truly worth it.
The high budget epic has to be an early frontrunner for video of the year, with its bold cinematography, costumes and post-apocalyptic theme.
Beyoncé slips into the role of warrior queen with ease, commanding her army of scantily clad high fashion models against soldiers and other threats – while looking immaculate in a series of edgy outfits.
There’s a tank, explosions and even a couple of hyenas.
Check out the latest glimpse of Run The World (Girls) below.