After 14 days of teaser clips and unprecedented internet buzz, Britney’s Hold It Against Me video clip has finally arrived.
Unfortunately the Jonas Åkerlund-directed extravaganza doesn’t quite match the hype – at least I don’t think so.
It’s bright, colourful and features men in underwear but the bizarre plot – which finds Britney fighting herself and floating above dancers in a giant wedding dress – doesn’t fit the song’s lyrics or tone.
Not that her fans seem to notice or care given the comments on YouTube.
One observer declared Hold It Against Me “the best video of the year”, while another raved about it being “a masterpiece”.
Given that the song has already fallen out of the top 10 in most countries, Britney will be hoping the video revives her chart fortunes – particularly after Lady Gaga snatched her first week sales record in three days with Born This Way.
Watch the clip (below) and let us know what you think – is this a triumph or a trainwreck?