RuPaul’s Drag Race winner Violet Chachki has become the first drag queen ever to land a major lingerie campaign.

Chachki is the face of a pinup-inspired new range for UK lingerie brand Playful Promises, Harper’s Bazaar has reported.

“Bettie Page has been a big inspiration for my drag character for a long time, so it’s kind of full circle for me,” said Chachki.

“I reference her a lot in my work so it was kind of the perfect pairing for me and a dream job.”

Chachki is thrilled to be representing drag queens in an industry usually dominated by cis women.

“It’s so gratifying to be accepted into a world that I never thought a drag queen would be accepted into,” she said.

“There’s so many different identities out there and I think they all deserve some visibility. Showing variety in representation in casting is super important, it gives minorities a platform and I think it definitely creates a safe space for conversation and progress.”

Chachki said the fashion and media industries have a major role to play in boosting the visibility of gender-diverse people.

“It’s about taking risks,” she said.

“I mean, casting gender non-conforming people in campaigns and editorials and on covers of magazines is a risk for any business because there’s going to be controversy, but I think they need to take the risk and believe they’re moving in the right direction.”

© Star Observer 2021 | For the latest in lesbian, gay, bisexual, transgender, queer and intersex (LGBTIQ) news in Australia, be sure to visit daily. You can also read our latest magazines or Join us on our Facebook page and Twitter feed.