Bears, get tanning — the 2010 Bear Essentials Festival is going to the beach.

Bear Essentials 14 — Between the Flags ­— starts February 25 and will celebrate Sydney’s seaside culture.

American DJ Rotten Robbie headlines the list of entertainers at the infamous Underbear Party, which will celebrate everything Beary, hairy, beach-side babe. Furball will take a more European approach, with key continental DJs Bramsterdam, Big General and Mike Kelly performing.

The HarBear Cruise and the Blue Mountains day trip return, as does the popular Wett Furr pool party.

info: For more information and to buy tickets visit www.bearessentials.com.au

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