New Mardi Gras has re-adopted a policy of not announcing the identity of its key singing talent for the Mardi Gras Party.
The move comes as rumours about the star performer escalate following announcements of major tours by George Michael and Whitney Houston around festival time.
“The rumour mill is already buzzing away – as well it should,” NMG CEO Anna McInerney said.
“2010 sees an unprecedented array of talent coming to Sydney on or around Mardi Gras and obviously we’re talking to all the people you’d expect us to be targeting.”
As well as Houston and Michael, there has also been speculation surrounding a performance by Lady Ga Ga, currently riding a wave of gay support internationally.
The fashionista is due to perform in Australia just after the Mardi Gras Festival.
“Speculation and anticipation about major acts has been one of the unique things about the party in the past and we think that it’s time to return to that formula. We’re going to keep you guessing until the very last,” McInerney said.
“It’s like Christmas presents. Much as you desperately want to know what you’re getting, it’s actually much more fun if it’s kept a surprise.”
Of course that isn’t going to stop Mardi Gras fueling the rumours – and party ticket sales – itself.
A Facebook message sent out earlier today plays on each of the three biggest rumours currently circulating within the community.
There’s so much great talent coming to Sydney in 2010, the big question is who’s playing the big shows at the Party?
Sorry to disappoint. We’re not telling.
In fact we’re going to stay tight-lipped. Inscrutable. Pokerfaced all the way to the Party.
But how will I know? (you ask)
You’ve just gotta have faith…
Not to mention the fact the New Mardi Gras logo appears on some advertising for the Whitney Houston concert.
A Sydney Star Observer website poll – on the left of the main page – clearly shows Lady Ga Ga, Kylie and George Michael to be the three most favoured artists wanted at the party. Voting will remain open until January 5 next year for those wanting to have their say.
The 2010 Mardi Gras Party is on March 6, 2010. Superstar DJ David Guetta and the UK’s Bimbo Jones have already been announced as guest acts for the event.