Rihanna has unveiled the outrageous video for her latest single S&M, which is currently sitting at number one on Australian iTunes.

The Melina Matsoukas directed extravaganza is an unmistakable swipe at the singer’s critics.

She is depicted literally silencing the press with ball gags before striking a pose for the cameras while vicious headlines about her personal life and vocal ability surround her.

Riri even finds the time to put Perez Hilton on a leash and whip him like a dog.

Unfortunately, there is no cameo appearance from the pop diva’s alleged lesbian lover Tajah Burton.

S&M (below) is the third single from Rihanna’s Loud album, which has already sold more than 2 million copies around the world.

The rumoured Mardi Gras peformer arrives in Sydney for her first Australian tour in early March.

© Star Observer 2014 | Pick up the next Star Observer monthly magazine September 26 or Join us on our Facebook page and Twitter feed.