THE editors of GQ Magazine in Germany have stepped up and created a new visual photographic campaign called Gentlemen Against Homophobia in protest against the homophobic laws in Russia and as a statement of solidarity with LGBTI people.
The campaign that is being accompanied with the hash tag #Mundpropaganda (word of mouth) features heterosexual celebrities from different industries in Germany kissing each other to demonstrate how unremarkable and mundane a gay kiss can be.
“The intolerance that homosexuals are still fighting against is shocking,” editor-in-chief José Redondo-Vega said.
“With #Mundpropaganda we wanted to give a clear sign in favour of a free society.”
In the magazine along side the photos came the following translated description:
“What is so special about a kiss? Nothing! Right. Nor how to have a belief in the free voicing one’s own opinion or it or just do not. But what is in one spot of the earth normality, is another criminal offence, is sometimes a danger to their own lives. Like a kiss. Between two men.”
In the description under the YouTube video showing the behind the scenes of the photo series is the loosely-translated caption:
“To fight against intolerance, GQ has launched an action in which men such as Herbert Grönemeyer and August Diehl, Moses Pelham and Thomas D, Fettes Brot, gunslinger, Kostya Ullmann, Ken Duken and the beach volleyball Olympic champion Julius Brink and Jonas Reckermann something as mundane do they kiss. Watch the making-of for Action.”
Enjoy the video: