Lady Gaga’s Born This Way is set to sell “at least” one million copies in America alone in its first week of release according to Billboard Magazine – with almost half of them resulting from the superstar’s controversial 99 cent price deal with Amazon.
As we reported earlier in the week, Amazon is offering customers 20GB of free storage and a copy of Mother Monster’s third album when they sign up for the online retailer’s new Cloud storage service – think of it as their version of Windows Media Player or iTunes.
There was some debate as to whether those sales would count towards the album’s official sales figure, but Billboard confirmed today that they do not breach their current chart guidelines.
The promotion, which was initially set to run for 24 hours, was extended due to unprecedented traffic.
According to the music industry bible, the Amazon deal has contributed 480,000 copies to Gaga’s sales tally.
Selling 500,000 copies (at full price) is still a great achievement but it would be approximately half of what Taylor Swift managed to shift in October 2010 with Speak Now.
Do you think Lady Gaga is playing fair?
While you ponder that question, watch the 25-year-old perform Edge Of Glory live on Monday night’s American Idol finale.
Via The Prophet Blog.