The controversial Rip & Roll advertising campaign for the Queensland Association of Healthy Communities (QAHC) has become the most complained about ad so far this year.
The Advertising Standards Bureau (ASB) released the list last week, which revealed they’d received 275 complaints regarding the campaign.
The image of two men embracing while holding a condom was attacked by the Australian Christian Lobby (ACL) and initially removed from bus shelters by advertising company Adshel, before public outcry saw them replaced.
The ASB did not reveal how many of the 275 complaints came from the ACL.
“Of the 10 most complained about ads between January and the end of June, six related to people’s beliefs, values and personal choices,” ASB chief executive Fiona Jolly said.
“People’s attitudes in relation to homosexuality were one of the main reasons for the high number of complaints received about a recent Rip & Roll billboard and poster.”
A campaign to distribute Korans that read ‘Jesus — A prophet of Islam’ received the highest number of complaints after the Rip & Roll billboards, with 55 submissions.
Other organisations that received a high number of complaints regarding advertising this year included Foxtel, the General Pants Group, Optus, Rivers and Supre.
The ASB dismissed complaints against the Rip & Roll campaign in June, finding it did not break any advertising or marketing code of ethics.