New Zealand GAYTM “pinkwashed” by queer activist group

New Zealand GAYTM “pinkwashed” by queer activist group

A NEW Zealand ANZ GAYTM was defaced with pink paint last week by a group called Queers Against Injustice, who published an online explanation behind the incident after initial reports stated it as a homophobic act.

Originally reported by Stuff.co.nz as a vandalistic attack by people deemed to be “ignorant” and “intolerant” to the current pride celebrations in NZ, Queers Against Injustice soon after claimed responsibility of the act by stating that the “pinkwashing” was a protest against “the commercialisation of the Pride festival”.

Pinkwashing, a term the group defined as being an act in which institutions co-opt LGBT struggles to distract from or disguise unethical behaviour, was used against the ANZ GAYTMs as a way to “object to the representation of queer identity in terms of consumptive and wealthy citizens”.

The group also cited that by “associating queer politics with personal banking within a gentrified area reduces the queer subject to a bourgeois, cis-gender, white, male subject, and in doing so reproduces many of the intersecting injustices by which queer subjects are marginalised”.

 

 

The group also wrote on their website that it was “disheartening that the representation of our symbolic pinkwashing of the GAYTM has been manipulated into an act of hatred and complicity. This misrepresentation reinforces the image of tolerance that ANZ has spent a lot of money marketing to us.”

Australia will see it’s first GAYTM for the Mardi Gras season on Tuesday morning on Sydney’s Oxford St.

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45 responses to “New Zealand GAYTM “pinkwashed” by queer activist group”

  1. I am more worried about Tony’s new law on “Metadata” targeting gay men and what adult gay porn sites they are on!

    Well he did say and quote back in March 2010 – “I am threatened by homosexuality”!

  2. Look, I’ve lived in Australia for 10 years and living in NZ being brought up here is torture being gay, everyone wants to be a celebrity or having there say. I kinda understand this manic behaviour. I don’t approve though

  3. Absolutely disgusting!! I can’t believe that there is some pro-gay support coming from a bank, and a group who identify as gay themselves have decided it’s a GOOD idea to wilfully damage them?! The coward pieces of shit should own up to their asshole act, and hand themselves into the police.. But we all know they won’t…

  4. A disservice to the LGBTQI community. Fair enough we’re all entitled to our opinions. I just think it’s about time we let this ‘us vs the world’ mentality go.

  5. I really resented these ATMs last year when they were in Sydney… It stereotypes us when they use pink colour and feathers etc etc. those things don’t represent me or anybody that I know.

  6. These assholes are giving us all a bad name. Its bloody rediculous that they would do this, they are like the LGBTIQ extremists. I would never stand up and say I am one of them.

    Remember money talks and if big companies are on our side then we should be bloody happy with that, money influences and companies such as ANZ have done a heap for the LGBTIQ community.

  7. What does “associating queer politics with personal banking within a gentrified area reduces the queer subject to a bourgeois, cis-gender, white, male subject, and in doing so reproduces many of the intersecting injustices by which queer subjects are marginalised” even mean?

    I’d say “pinkwashing” is just as complicit

  8. I’m all for radical queer activism. But I’d rather see it directed to a different audience. I tend to think that this pot shot went wide of the mark.

  9. If your going to report something get your facts right Here in Sydney we had many atm’s decorated last year and for the last week or so once you put your card in you are greeted with ” HELLO DARLING “across the screen with a rainbow

    • Assuming you’re talking about the line
      “Australia will see it’s first GAYTM for the Mardi Gras season on Tuesday morning on Sydney’s Oxford St.”

      While we saw GAYTMs last year, the first one for *this season* (as the article implies) is on Tuesday. Their facts are correct.

    • Ok I’m sorry Andrew Wogas I did read the article wrong it was probably because I was getting wound up as I can’t believe a gay group would turn on a company that has backed the gay community for so long

  10. I fail to understand how damaging someone else’s property (big four bank or not) furthers your cause, whatever it is, and whoever the target. It’s just ignorant and selfish.

  11. Corporatisation of a social policy is a little hard to grapple, but if it leads to more general community acceptance (which it does), where is the harm? They’re radical – they have the right to believe in what they believe in, but violent or radical revolution is not he process to achieve such outcomes.