A NEW Zealand ANZ GAYTM was defaced with pink paint last week by a group called Queers Against Injustice, who published an online explanation behind the incident after initial reports stated it as a homophobic act.

Originally reported by Stuff.co.nz as a vandalistic attack by people deemed to be “ignorant” and “intolerant” to the current pride celebrations in NZ, Queers Against Injustice soon after claimed responsibility of the act by stating that the “pinkwashing” was a protest against “the commercialisation of the Pride festival”.

Pinkwashing, a term the group defined as being an act in which institutions co-opt LGBT struggles to distract from or disguise unethical behaviour, was used against the ANZ GAYTMs as a way to “object to the representation of queer identity in terms of consumptive and wealthy citizens”.

The group also cited that by “associating queer politics with personal banking within a gentrified area reduces the queer subject to a bourgeois, cis-gender, white, male subject, and in doing so reproduces many of the intersecting injustices by which queer subjects are marginalised”.

 

 

The group also wrote on their website that it was “disheartening that the representation of our symbolic pinkwashing of the GAYTM has been manipulated into an act of hatred and complicity. This misrepresentation reinforces the image of tolerance that ANZ has spent a lot of money marketing to us.”

Australia will see it’s first GAYTM for the Mardi Gras season on Tuesday morning on Sydney’s Oxford St.

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