A t-shirt tells the story
A new M&C Saatchi campaign looks to celebrate the wins of last year’s suite of legal reforms, which amended 85 pieces of legislation that discriminated against gays and lesbians.
People of the GLBTI community who wish to celebrate, or who have directly benefited from the reforms, are being asked to submit their stories to be transformed into 85 inspiring T-shirts.
Key Australian designers including Charlie Brown, Jayson Brunsden, Henry Roth and Rachel Gilbert have come on board to design the T-shirts, which will then be modelled by high-profile personalities Natalie Bassingthwaighte, Ruby Rose, Richard Reid, the Origliasso sisters of Veronicas fame, and Dr Kerryn Phelps.
“Once completed, each T-shirt will be assigned to an influential community member who will adopt that specific reform and take the message of it to the public,” ACON CEO Nicolas Parkhill said.
The widespread campaign will begin in January and will feature a mixture of GLBT and mainstream identities.
“These 85 reforms are monumental and a proud signpost on our road to equality,” National LGBT Health Alliance executive director Gabi Rosenstreich said.
“They result from years of tireless lobbying and protesting by members and supporters of the LGBT community. Though our journey is not yet over, these reforms deserve to be celebrated by everyone.”
info: For more information or to get involved visit www.wearitwithpride.com.au
