Singer and radio presenter Ricki-Lee Coulter has been announced as a spokesperson for the annual Red Ribbon Appeal which raises money to fight HIV/AIDS and to help people living with HIV this month.

Coulter, who launched a professional comeback last month with new single Raining Diamonds, joins longtime Red Ribbon envoy Marcia Hines as an ambassador for the cause.

Launching on Monday, November 7, the Red Ribbon Appeal is a national event which will take place in the lead-up to and on World AIDS Day on Thursday, December 1.

Street collections will also take place in Sydney on Friday, December 2. The Appeal is run by the AIDS Trust of Australia and state-based HIV/AIDS organisations such as ACON.

This year marks 30 years of HIV and 20 years of the red ribbon as a symbol of HIV/AIDS.

Coulter said it’s important that people get involved in activities which raise money for HIV services and increase awareness of the virus.

“While there are many inspirational stories of how people are living with HIV, the impact the virus has on many people and families can be overwhelming, particularly the 30 percent of people with the virus in Australia who are living below the poverty line and rely on the programs and services provided by HIV charities,” Coulter said.

“I have close friends and colleagues who are living with HIV and I’m honored and grateful to have this opportunity to encourage others to help out.

“By purchasing and wearing a red ribbon, by volunteering to sell ribbons on the street or in your workplace, or by attending a World AIDS Day event in your local area, you can help make a difference in the lives of people with HIV.”

You can buy red ribbons on the street, in participating shops and businesses, or you make a cash donation online. You can also volunteer to sell ribbons on the street or you can order a counter box and sell ribbons to your customers or colleagues.

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