Fashion label launches pride scarf to support marriage equality in Australia

Feminist fashion label MOGA has thrown its support behind marriage equality in Australia, releasing a limited-edition rainbow pride scarf.

The designers said the scarf is “in honour of [the] strength, bravery and inclusive spirit” of the LGBTI community. It can be worn by anyone as a scarf, veil or hijab.

“This campaign is something that is very special and important to us,” said founder and creative director Azahn Munas.

“As a new brand that prides itself on challenging social norms, we often face some of the same struggles and barriers as members of the LGBTI community. Struggles that include not always fitting into societal expectations or being negatively perceived for simply being different.

“However, for us, the expression of love and identity is paramount to what we stand for. At the end of the day, everyone should feel proud of who they are, regardless of their skin colour, religious beliefs or sexual orientation, and everyone deserves the right to love, and be loved in return.”

“Through this campaign, we hope to open a discussion and dialogue so LGBTI individuals can feel safe and proud of who they are.”

A social enterprise as well as a fashion label, MOGA donates 20 per cent of its profits to help young girls attend secondary schools in some of the world’s more vulnerable regions.

“The response so far has been overwhelmingly positive,” said a representative from the label.

“We have already sold more than half of our stock in just over 24 hours since we launched! Demand has been so strong that we are considering placing another order very soon. Our fans, who come from various countries, races and cultures really seem to have embraced this message, which we are absolutely thrilled about!”

The pride scarf is available exclusively via MOGA’s ASOS Boutique.