A REVIVAL of a campaign aimed at raising awareness of casual transphobia, biphobia and homophobia and how it impacts on affected youth has just been launched by Minus18, a national organisation for young LGBT Australians.
Titled Another Perspective, the campaign features a series of five posters that challenge the casual transphobia, biphobia and homophobia LGBT people experience on a daily basis by flipping it on its head and looking at it from another perspective.
For example, one of the posters in the campaign features the phrase: “When are you going to tell your parents you’re straight?”
Originally released in 2010, Another Perspective went viral, attracting more than 100,000 shares online and more than one million views worldwide.
Minus18 stated they wanted to revisit the campaign because of the sustained interest and passion the project has received since 2010.
“With a fresh look and a few additions to the series, we’re very proud to relaunch Another Perspective,” chief executive Micah Scott said.
“Transphobia, biphobia and homophobia aren’t always overt and obvious, so drawing attention to it in a way that makes people stop and think is really powerful.”
The campaign has been completely written, created and produced by the young people at Minus18.
However, Scott said the campaign was successful in the past because of the way it’s also designed to appeal to everyone.
“It’s such an accessible and in-your-face way of challenging the prejudice everyone in our community has experienced,” he said.
For the first time ever, the campaign posters will also be available for purchase in an online store.
“All proceeds from the campaign will go directly toward supporting our projects and initiatives that empower LGBT young people across Australia,” Scott said.
To see the campaign and get the posters, visit www.minus18.org.au/