An anti-homophobia protest led by the star of the controversial Rip & Roll poster campaign will take to the streets of Brisbane this weekend.

The Brisbane Pride Festival rally will march through the streets of Fortitude Valley this Saturday, invigorated by the outcry of  tens of thousands of people last week against the decision by advertising company Adshel to buckle to the Australian Christian Lobby and remove a safe sex campaign featuring a same-sex couple in embrace.

Michael James was asked by Brisbane Pride Festival to lead the March and protesters have been encouraged to bring placards, banners, family and friends to the event.

The Rip & Roll campaign was reinstated 24 hours later after Australian Christian Lobby (ACL) Queensland director Wendy Francis acknowledged the organisation had orchestrated the complaints to Adshel, Brisbane City Council and the Advertising Standards Bureau.

Adshel CEO Steve McCarthy said it was clear Adshel was the target of a coordinated ACL campaign.

“This has led us to review our decision to remove the campaign and we will therefore reinstate the campaign with immediate effect,” he said in a statement.

There had been broad community outrage at Adshel’s earlier decision to take down the QAHC-funded posters, including both sides of politics in Queensland. The community’s anger is still brewing and is expected to manifest again this weekend at the protest rally.

The rally will start in Alden St behind the Wickham Hotel at 10am and will be followed by a 20-minute march down Wickham St and Breakfast Creek Rd to Brisbane Carnivale Fair Day at Perry Park.

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