The team behind the GetUp ‘It’s Time’ marriage equality campaign has released a behind-the-scenes look at how the groundbreaking commercial was made.
GetUp and the Motion Picture Company put together the video in the lead-up to the ALP National Conference vote on the party’s platform regarding same-sex marriage.
The first-person love story went viral, receiving international attention for its focus on relationships rather than rights.
The original video has now been seen by over 4 million people on YouTube and was shown on cable and commercial television in Australia during December.
Watch the behind-the-scenes video below: