To Ga or not to Ga — is it really the question? On Monday morning six gorgeous swimsuit-clad young ladies and I were called upon to promote Lady Gaga’s new song.

It was a basic installation that started at Martin Place and walked its way to World

Square and 2DayFM.

With blisters on our feet by the end and her song still ringing in our ears, what started off as fierce strutting down the footpath became a painful shuffle.

Most of the gays had already bought and listened to the song a squillion times by this stage, taking advantage of the iTunes release. With each step, and as the pain seared up my shapely calves, I wondered if the singer needed any more hype.

She has made a huge splash in the entertainment industry and wherever she goes she is talked about and noticed. But the same thing happened with, in this order, Cher, Madonna and Kylie.

Are we just seeing the usual cycle of fame take its course? A cycle where performers are constantly searching for something fresh to set them aside from their peers? And what about the music? Why is it no longer the focus?

I have friends who hate Lady Gaga. They won’t listen to her music, talk about her or entertain her media-savvy ways. I have other friends who watch her videos on YouTube for hours so they can learn all her moves.

I watched Janet Jackson’s Rhythm Nation on video for hours, learning the words and the choreography. And I know my boss at the Star Observer did the same to Kylie when he was younger. Could all this craziness just be a generation thing?

I love my celebrities to be a little freakish and Gaga certainly adds the unexpected to her media persona.

Love her or hate her, the fact remains she is a friend of our community — using her music and image to promote our causes.

And there seems to be a genuine understanding on her behalf, not just a smart way of adding to her bank account.

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